![]() That's because humans are genetically wired that way. When an audience hears a host speak about their business or industry, their natural inclination is to connect, bond, and react. Podcasting Pros Connection and Building Relationships If you're interested in creating a business podcast, identifying where your strengths and weaknesses lie is essential. We all have blind spots in our skill sets. So, you want to commit to a podcast? Then, you need to ask yourself, do you or your team have the relevant skills to do so? If not, do you have the time and space to learn the podcasting basics? Do you have the budget to bring in a podcast production service to help refine the process? Just the thought of setting up and using all that technology can be a novice's personal "white whale." That's why so many content marketing strategies focus on written content instead.Īs a standard, most teams have dedicated content writers who understand reader engagement and SEO, but often lack the hard skills required for podcasting. Let's face it, recording a podcast can be intimidating. A solid, polished podcast takes time, planning, technical know-how, and strategy. But there's a quick way to do something, and then there's a professional way to do something. After all, the basic notion is simple you sit down, record, and upload your audio. There is a reasonably low entry barrier to creating a podcast. If you're not intentionally seeking out audio content, you'll probably prefer skimming a blog post. Nine times out of ten, consumers would much rather read a blog post than listen to an entire podcast episode. Listening to a podcast takes time, work, and commitment. While this technology is only going to get better, for now podcasters shouldn't rely solely on Google's clunky transcription feature to take care of their podcast SEO strategy. They do this by automatically transcribing episodes and using this text as metadata. For years, podcasters have had to rely on show notes and transcripts to help index their podcast content and increase their discoverability.īut, since 2019, Google Podcasts have been refining their algorithms and technology to make it possible to search episodes. ![]() Naturally, written text is much faster to load, find, and share than audio. ![]() However, it appears that Google is working towards making indexing podcast audio a reality. This is because search engines love unique and relevant written content.įor the most part, blog posts are made up of text, making it easier for search engines to crawl and rank them, which increases search result visibility. Blogging, Podcasting, Search Rankings, and DiscoverabilityĮven if you have a minor understanding of SEO, you'll know that blog posts have a much higher advantage of discoverability over podcasts.
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